In its final days of exisitence on servers around the web, where oh where does social media go to die?
Think of the various sites you’ve signed up for over the years and how many of them you actually access now. There’s most likely a ton of sites which have fallen from grace and are decaying on the internet or have shuttered completely. Think about all the information, time and effort you put into those sites. Let’s take MySpace for example, and a great example it is.
When MySpace was in its boom phase, somewhere around 2006, everyone was on the site. Music was discovered there, and musicians were signed from MySpace. My previous employer found new talent on MySpace and published some of their work. It was THE place to be. But then, something changed. Suddenly interest started to fade as the corporate entities began valuing the massive amount of data available. And the die-off began.
MySpace didn’t even make it to the point of optimizing for mobile because by the time News Corp purchased them, the interface had been changed, fans had been alienated, and the kids abandoned ship to Twitter. But even in death, all that data still lives on. Held in limbo by Justin Timberlake, waiting to either be closed or sold again to the highest bidder.